Privacy Policy

Last Updated: [Insert Date]

Welcome to On & Prana Sales Store (“we,” “our,” or “us”). We’re committed to protecting your privacy as fiercely as our performance activewear protects you from the elements. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website buyonpranacloth.com.

1. Information We Collect

Like the precise stitching in our adventure gear, we carefully handle the following data:

• Personal Information: When you make a purchase, we collect your name, email, shipping address, payment details (processed securely), and phone number (optional).
• Activity Data: We track your browsing behavior (pages visited, items viewed) to enhance your trail through our store.
• Technical Information: Device type, IP address, browser version – the “gear specs” of your digital adventure.
• Communication Records: Any messages sent via email or contact forms.

2. How We Use Your Information

We put your data to work as efficiently as our moisture-wicking fabrics:

• Process orders and deliver your adventure gear worldwide (excluding some remote locations)
• Provide customer support as responsive as our quick-dry technology
• Improve our website performance and product selection
• Send transactional emails (order confirmations, shipping updates)
• With consent, send marketing communications about new trails (products) and basecamps (sales)
• Prevent fraud with security measures as robust as our hiking apparel

3. Data Sharing & Disclosure

We treat your data with the same care as our premium fabrics:

• Service Partners: We share necessary information with payment processors (Visa, MasterCard, etc.), shipping carriers, and IT service providers – all vetted for security.
• Legal Requirements: We may disclose information if required by law or to protect our rights.
• Business Transfers: In case of merger or acquisition, customer data may be transferred.
• Never Sold: We don’t sell your personal information to third parties.

4. International Data Transfers

Our store serves global adventurers, so data may cross borders. We ensure all transfers comply with applicable data protection laws through Standard Contractual Clauses or other legal mechanisms.

5. Data Storage & Security

We protect your data with security as reliable as our outdoor gear:

• SSL encryption (look for the padlock icon)
• PCI-DSS compliant payment processing
• Regular security audits
• Limited employee access to sensitive data
• Data retained only as long as necessary (typically 3-7 years for order records)

6. Your Rights

You control your data like you control your adventure:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request erasure under certain conditions
• Restriction: Limit how we use your data
• Objection: Opt-out of marketing communications
• Portability: Receive your data in a machine-readable format

To exercise these rights, contact us at [email protected].

7. Cookies & Tracking Technologies

Our website uses cookies – small data files that help navigate your experience:

• Essential Cookies: Required for checkout and account functions
• Performance Cookies: Help us improve our site
• Marketing Cookies: Used with consent for personalized ads

You can manage cookies through your browser settings. Note that disabling some cookies may affect site functionality.

8. Children’s Privacy

Our products are designed for adventurers aged 13+. We don’t knowingly collect data from children under 13 without parental consent.

9. Policy Updates

We may update this policy as our business evolves. Significant changes will be communicated via email or site notice. The “Last Updated” date at the top indicates the latest revision.